The following letter was sent out today to the business community of Boquete.
Dear Business Community of Boquete,
Querido miembro de la comunidad de negocios de Boquete,
In the last couple of months a few business owners/managers from Boquete’s tourism industry have been meeting each week trying to find a way in which we could have a positive impact in Boquete’s tourism in an effective, permanent and sustainable way. Regular attendees to these meetings have been Jorge Tovar (Boquete Tree Trek), Anayansi Menéndez (Hotel Oasis), Analía Velásquez (Valle Escondido) and myself, Julio Santamaría (Habla Ya Panama Spanish School).
En los últimos meses unos cuantos dueños/administradores de negocios de la industria del turismo en Boquete nos hemos estado reuniendo tratando de encontrar la manera en que pudiésemos impactar de forma positiva al turismo de Boquete con condición de eficacia, sostenibilidad y permanencia. Las personas que regularmente hemos asistido a dichas reuniones han sido Jorge Tovar (Boquete Tree Trek), Anayansi Menéndez (Hotel Oasis), Analía Velásquez (Valle Escondido) y un servidor, Julio Santamaría (Habla Ya Panama Spanish School).
After several ineffective ideas and attempts to make this happen we now feel that we have finally found a way in which we will make this work.
Después de varios intentos fallidas e ideas frustradas sentimos que por fin nos hemos encaminado en la dirección concreta.
We have decided to become part of ADIB (Association for Boquete’s Integral Development), which has been working towards Boquete’s integral and sustainable development since 1997 and by joining efforts with them we are now the ADIB’s Committee of Tourism, and our mission is to promote and ensure the Integral Development of Boquete’s Tourism.
Hemos decidido formar parte de ADIB (Asociación para el Desarrollo Integral de Boquete). Dicha asociación ha estado trabajando en pro del desarrollo integral y sostenible de Boquete desde 1997, y al unir nuestros esfuerzos al de ellos nos hemos convertido en el Comité de Turismo de ADIB, y nuestra misión es velar y promover por el desarrollo integral del turismo de Boquete.
For those of you who don’t know or haven’t heard of ADIB you can download a pdf document with info about its definition, goals, mission, vision, history, projects successfully implemented, members, etc.
Para aquellos que no tienen idea de qué exactamente es ADIB pueden bajar un pdf con información sobre qué es ADIB, sus objetivos, misión, visión, historia, proyectos, miembros, etc.
In August of 2008 ADIB defined sixteen Global Programs for Boquete. After analyzing this document, the newly created Committee of Tourism of ADIB decided that it should get directly involved in seven of them. Click here to download the complete list of programs.
En Agosto de 2008 ADIB definió dieciséis Programas Globales para Boquete. Después de analizar este documento el recientemente creado Comité de Turismo de ADIB decidió involucrase en siete de ellos. De clic aquí para bajar la lista completa de programas.
The seven programs in which we have decided to get DIRECTLY involved are (sorry, the translations and summaries aren’t 100% accurate, after naming the topic I just start listing points and ideas, originals are in Spanish, and there are many terms that I haven’t handled in English. for exact meaning see the above link):
- “The Brand Boquete”: define Boquete, its features, attractions, services, products and then market it (and make sure we are included in ATP’s agenda – in the last international fairs and media productions we have been totally ignored – and to also do our own marketing campaigns)
- “City of Knowledge”: training our people to be able to give the quality of service that we desire (guides, be multilingual, waitresses, receptionists, hotel staff, functionaries, etc.)
- “Thematic Parks”: big events (like the fair and the Boquete Jazz Festival) throughout the year (but with a higher QUALITY), Biodiversity, Energy & Research Center, Coffee & Agriculture Museum, Train to Boquete, Local Produce Market, Arts & Craft Market
- “Biodiversity”: Hiking Trails, National Parks, Scenic Tours, Lookout points, Boulevard next to the Caldera River, Cycling Paths, etc.
- “Signaling & Beauty”: touristic signaling, cataloging of species and signaling them (flora y fauna), road signs, maps of Boquete throughout the district, décor of Boquete, electricity and communications cables underneath land
- “Digital Platform”: Boquete Official Websites, security and traffic cameras, etc.
- “Access to Boquete”: make David an international airport and bring international flights to the province, and make the border with Costa Rica a friendlier border to encourage tourism in both ways
Los siete programas en que nos hemos decidido involucrar de manera directa son (el resumen de cada programa no es exacta, para ver originales remítase al link de arriba donde están los 16 programas originales):
- Marca Boquete: definir Boquete, sus atractivos, servicios, productos, y luego mercadear a Boquete como destino (asegurarnos de estar dentro de la agenda de ATP – en las últimas ferias internacionales y "media" reciente producidos hemos sido excluidoss – y también realizar nuestro propio mercadeo)
- Ciudad del Conocimiento y Saber: distrito multiling
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